New LG Mobile Phone

On Monday, Internet company Yahoo got a head start on Google in the mobile search market.

Yahoo announced that they were releasing a new search product for mobile phone users. This handy new product provided a search engine on users phones that give them results relevant to their locality.

The new mobile phone search product will debut in the United States before it is launched in other countries around the world. Senior vice president of Yahoo's Connect Life, Marco Boerries, said, "We are now putting search on every mobile phone that has a browser." "We are delivering the results consumers want with just one search, not a list of web links."

The new Yahoo mobile phone search product will be called oneSearch and the company hopes its instant answers results will be a hit with mobile phone users. The new search a system has been launched is now available to 85 percent of Yahoo Go for Mobile 2.0 users.

Yahoo hopes this will make it easier to consumers to find and get the answers they want without taking up a lot of time. The results for a consumers search will appear directly on the pages and not a list of links. For example say you wanted to go to a movie. The user would enter the movie's name into the search. The results they should expect back will include local theatres showing the moving, ratings, news relating to the movies and more.

OneSearch not only fills the wishes of Yahoo's consumers but it also gives the company more advertising reach. The new search product will have ads displayed and sponsored search results. The new search product will be launched in a number of countries and languages over the next few months.

Gartner analyst, Mike McGuire told Reuters, "This is not a knock on Google per se, but Yahoo has taken that a very specific starting point - your town or neighborhood." "The content of many mobile phone searches is going to be very local. That starting point is key, like road traffic in my area."

The new search will also allow mobile phone users to reach the information they are looking for much faster than using Google, which would take several steps to find what they want.

This year Yahoo has been really hitting the mobile phone market. The company has set up deals with many of the world's largest mobile phone producers, Nokia, LG, Motorola and Samsung to feature the Yahoo Go software.

Sources
http://www.reuters.com/article/technologyNews/idUSN1922047320070320?pageNumber=3
http://home.nestor.minsk.by/computers/news/2007/03/2006.html
http://www.canada.com/nationalpost/financialpost/story.html?id=9871dae1-a4df-48c6-8f0d-da5e850847fc&k=70016